For over 5 years, my company has been known as ONE Marketing Resource. After my PRstore franchise closed (because the franchisor went out of business), I knew that we needed a new name. I was immediately drawn to “ONE” and of course needed to use “Marketing” since that’s what we do. The problem was that there were no good domains with “ONE” or “1” and “Marketing.” So the journey for a third word began. There were lots of names, still few domains. Finally, we landed on “Resource.” It worked.
Issues with our ONE Marketing Resource:
ONE Marketing Resource is self-explanatory. It’s pretty obvious what we do. However, even this straightforward name didn’t come without issues:
- ONE Marketing Resources is not our name. Neither is ONE Source Marketing or ONE Resource Marketing, etc. You get the idea, almost no one can remember “RESOURCE.”
- Our domain is loooooooooooooooooooooooooooong. It’s also hard to explain over the phone – “its one…marketing…resource, all spelled out, o n e…marketing (over pronounce)….resource…com.” This is usually followed by a confused remark such as, “I wrote down #1, can you repeat?” Ugh.
Around November, Chelsea and I started playing around with some different, creative names. We tried some of them out on some friends/family. The response we got from most people was, “why change, we like ONE Resources Marketing,” (you didn’t even catch it did you?)
Fast forward to the summer, I was talking with my business coach, Mary Ann Hauser (she’s awesome) and advised me to keep the name because it has a lot of brand recognition in the area and that we shouldn’t change much.
People ask me all the time about changing their logo because they are “tired” of it and I am usually hesitant to let them dump years of brand recognition. At some point your brand becomes your own; its remembered and you probably shouldn’t change it…much.
After the conversation with Mary Ann, I started thinking about different ideas of how we could update our brand without losing who we are (and the brand that began in early 2010). I stumbled upon the idea to use “1” for the “i” in Marketing. I first checked to see if there was a domain available, check! Yay! Once I bought the domain, I talked to my team about the idea. We tossed around some pluses and minuses and decided to go for it!
Visually, it pretty much looks the same (if you use upper case letters). Adding the “1” feeds our vision to help clients build their MARKET1NG plan 1 CAMPA1GN at a time. After playing around with a few other ideas we landed on a clean, simple, “flat” logo. Similar to how Apple flattened out all their icons on the iOS 7 update, this makes our logo bold — a bold logo that will stand out on print, promotional materials, and digital platforms.
So, what do you think??